AgroFresh SPAC Presentation Deck
Proven Results with SmartFresh™
Freshness of Paramount Importance
to Consumers
% of Respondents
75%
60%
30%
L....
45%
15%
Note:
33 (1)
0%
Source:
Quality /
Freshness
Prices
Variety
Promotions Cleanliness
■Most Important To Customers
Consumer Responses
SmartFresh™ Enhances "Freshness," (1)
Making Apples More Desirable
22%
11%
Untreated
Lowest
Consumer
Preference /
Least "Fresh"
Highest
Consumer
Preference /
Most "Fresh"
35%
50%
SmartFresh
Online survey conducted by Oliver Wyman and Ipsos Interactive with 8,750 respondents. ACNielsen taste tests conducted with Australian apples in four outlets of two major German retailers with more than 400
consumers in April 2007.
ACNielsen in-store taste tests have shown a clear consumer preference for crunchier apples. The test apples were kept for ten days at room temperature after controlled atmosphere storage.
Equates "freshness" with apple firmness / crunchiness.
AgroFresh™View entire presentation