Wix Investor Day Presentation Deck

Healthy Gross Margin Model Continued Investment in Care and Infrastructure: past investments have already proven to generate growth Mix Evolution: as our Collections and Revenue mix evolve toward Business Solutions Creative Subscriptions - GM% Business Solutions - GM% Current Near term (exiting 2020) (2021) 79-80% 29-30% 76-79% ~20-25% Long term 80%+ ~35-40% Full year impact of significant Care hiring in 2H 2020 impacting GM% near term Upfront investments to return growth over time Expecting mix of Business Solutions toward Wix Payments Margins to normalize with scale of Wix Payments and growth of other products WIX 34

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