LegalZoom.com Investor Presentation Deck

Lz SMB legal, compliance, and financial is a big opportunity And we are well-positioned to realize it Our Market Our Leadership $49B SAM (1) 1.6M The Largest Digital Player Active subscribers legal & compliance solutions 4.0M Businesses formed Little product innovation 25 since inception Offline Attorney NPS (2) $620M 2022 Revenue Low tech adoption ~4% legal services delivered online in the US(³) Advantaged NPS (5) 48 NPS for DIY Formation Brand Advantage (5) 68% 65% of lawyers cite as largest marketing expense(4) Aided Brand Online lead gen Awareness Efficient Payback (6) < 1 year Gross profit positive Unless otherwise noted, all information is as of September 30, 2023. (1) Total SAM as of June 2021. U.S. Census Bureau; Kantar Consulting (2019); Magid (2021); internal company estimates. (2) Net promoter score (NPS) in 2018, according to Clio Legal Trends Report. (3) In 2022, according to IBISWorld. (4) In 2014, according to Martindale Nolo. (5) As of June 30, 2023. (6) Customer Lifetime Value (LTV) to Customer Acquisition Cost (CAC) ratio for 2022 customer cohort. 01 5

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