3Q22 Investor Update
JUST 18 STATES = 53% OF TOTAL U.S. CIGARETTE SALES
At approximately 5.0B packs sold, just 1% market share equates to ~50M VLNⓇ packs sold
Potential VLN® Distribution: MRTP States + Adjacent State Opportunities
Prospective Priority Launch State Favorable MRTP Excise Tax Statute
State
AZ
CO*
CT*
FL
GA
IL
IN
KY*
MI*
NC*
NM*
NY
OH
SC
TX
UT*
WA*
WI
Total
Source: CDC; Current Cigarette Use Among Adults (Behavior Risk Factor Surveillance System) 2019; World Population Review Cigarette Prices by State; Internal Documents
*State with MRTP Tax Benefit
% of Adult
Smokers
15%
14%
12%
15%
16%
15%
19%
24%
19%
19%
16%
13%
21%
18%
15%
8%
13%
15%
Pack Volume
(Packs, M)
160M
130M
65M
513M
398M
253M
328M
295M
351M
500M
48M
180M
467M
215M
736M
45M
124M
184M
4,989M
22ND CENTURY GROUP
Retail Sales
($B)
$1.4B
$1.0B
$0.8B
$3.9B
$2.5B
$2.6B
$2.3B
$2.0B
$2.9B
$3.3B
$0.4B
$2.2B
$3.7B
$1.5B
$5.6B
$0.4B
$1.3B
$1.6B
$39.4B
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