Introduction to Primerica
Significant Opportunity to Serve Middle Income Market
7
U.S. Household Income
25%
47%
Primerica's
Target Market
28%
<$30,000 $30,000 to $100,000
■>$100,000
U.S. Census Bureau, Census Population Survey 2016 Annual Social and
Economic Supplement, last revised August 10, 2017. Based on 126.2 mm
households.
~$12
trillion
Protection Gap
in the Middle Income
Market represents
significant growth
opportunity
Middle Income households in the U.S.
need ~$12 trillion of life insurance to
be properly protected
Trillions
Primerica's unique distribution model.
is designed to efficiently serve middle
income families
Life Insurance Gap per Middle Income
Household, Estimate 2015
40
35
30
25
20
15
10
5
Total
Protection
Need
$12
trillion
shortfall
Current
Assets,
Protection
&
Benefits
Middle Market: Household Income between $21k and $112k
Aggregate Needs ($ in billions) Aggregate Resources (S in billions)
Conning Life-Annuity Consumer Markets Annual, November 2015
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