Asos Results Presentation Deck

US Performance US sales growth of 9% delivered during year of major operational transition US warehouse disruption evident in P2 Retail Sales Visits Orders Conversion ABV Active Customers* FY19 KPIs +9% +8% +8% Flat -4% 2.8m (+12%) P4 sales impacted by clearance activity with orders and visits growth stronger * 12 month measures - Active customers defined as having shopped in the last twelve months as at 31 August. 14% 12% 10% 8% 6% 4% 2% P1 Reduction in ABV driven by ASP of available US stock pool and markdown FY19 Retail Sales Growth P2 P3 P4 FY asos

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