Zegna Investor Day Presentation Deck

ZEGNA WE ARE ON THE RIGHT ROAD... MARKETING IS WORKING CAPITAL MARKETS DAY NEW CONSUMERS SPEND MUCH MORE IN THE FIRST YEAR THAN IN THE PAST (2019) GLOBALLY +58% WHY? WE HAVE ICONS THAT ALLOW US TO ACQUIRE NEW CUSTOMERS. D2 Saturday/Sunday, May 13-14, 2023 BY JAMIE WATERS T their mornings. Postpandemic C-suite sorts are padding about in slip-on shoes sophisticated enough for the board- room yet as comfy as cashmere pajamas, according to personal stylists who cater to the one percent. YING SHOELACES is a ho-hum task, but in 2023 many mon eyed men h ve expunged that have 20 seconds of tedium from Laceless footwear is very, very popular at the moment" due to its convenience, said Milda Chellingsworth, a London stylist who coursels corporale heavyweights aged 40 to 70 from around the world. Cassandra Sta Los Angeles stylist, is also fielding more re quests for slip-ons from CEO types whold rather not have to do any knotting. "No-lace footwear is really valuable for them," she said. The slip-ons that many bigwigs now desire are more relaxed and, yes, often comfier- than classic loafers. Some combine looder-like uppers with sporty rubber soles; others are surprisingly elegant laccless sreakers Sch easy kicks, from brands like Brunello Cucinelli and Santoni, let men lock pulled-together enough for most every occasion in the breez lor post-Covid landscape. At luxury Dallas re tailer Stanley Korshak, these slip-ons were virtually nonexistent on shelves in 2020 but now make up 20-25% of men's shoe offerings said Alex Lancastre we offerings who oversees morgent "This might not be the cutest term but it's ay hary," said Ms. Lancon has swept Recently, one particular slip-on through the executive crowd with the furor of an unmissable stock tipe the Triple Stitch by Zagna. Distinguished by a trio of criss- THE WALL STREET JOURNAL STYLE & FASHION FREQUENT FLIERS Elite jet-setters can't get enough of these kicks. Suede Triple Stitch Sneakers, 1950, Zegna.com THE WALL STREET JOURNAL. The Mile-High Sneaker Club BORN IN OASI ZEGNA 108

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