Rover Investor Update
Large Opportunity for Continued Growth in Existing Markets
Pet-Owning Households
***Rover
90M²
(1)
9M¹3)
(3)
(4)
United States
●
All 50 States & Territories
97% of U.S. population covered (2)
Launched 2013
Canada
All provinces including Quebec serviced in English and French
Entered in March 2017 with acquisition of DogVacay
UK and Europe
8 Countries: Great Britain, Spain, France, Norway, Sweden, Netherlands,
Italy, Germany
8 Languages supported by operations team based in Barcelona
Launched in London in Q2'18; entered additional geographies in mid-2019
via acquisition of DogBuddy (5)
1. APPA National Pet Owners Survey 2021-2022
2. Based on the US Census zip code tabulation areas with booked transactions on the platform as of June 2022
3. Management estimates based on 2020 Canadian Animal Health Institute survey and the Canadian census reports. 58% of 15M Canadian households have pets
4. Management estimates based on Statista. 38M dog-owning households in 2020 within the green shaded countries, where Rover operates
5. Acquired DogBuddy in late Q4'18 and integrated in Q2'19
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