SpringOwl Activist Presentation Deck
How Yahoo Used To Make Money
Yahoo tries to get people to get into the habit of showing up on one of their properties every day in the hope that they can a)
get them on other Yahoo properties and b) show ads.
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Historically, a lot of users show up every day to check their email, the Yahoo homepage, check their portfolio on Finance,
check scores and playing fantasy on Sports, and do a few searches (all boosted by search/toolbar/homepage deals)
In the really old days, Yahoo even ventured into commerce by trying to sell people stuff
An example of all their product categories from a decade ago is below
Content
SpringOwl!
Asset Management LLC
Personalization
Vertical Search
Community
Source: Yahoo Investor Presentation, 2006
1 Billion Global Internet Users
Communications
(38%)
IMVironment, Avatars
Email, IM,
Y! 360 (Blogging)
Web Email Search,
Desktop Search
Message Boards
Y! 360 (Blogging)
Info/Entertainment
(39%)
Stock Quotes
Music Engine
Stock Portfolios,
RSS Feeds,
Music Ratings
News Search,
Local Search,
Media Search
User Groups,
Multiplayer Games
Flickr
Commerce
(18%)
Smart Sort
Expert Reviews
Preference-Based
Recommendations
Product Search
User / Merchant
Reviews
Note: Figures shown in percentages above represent share of time spent online. Source: Online Publishers Association (2006).
Search
(5%)
Flickr
Search Shortcuts,
Direct Display
My Web
Desktop Search
Web Search
Y! Answers
Del.icio.us,
Social Search
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