Crocs Results Presentation Deck slide image

Crocs Results Presentation Deck

Q2 HIGHLIGHTS Strong Sell Out and Exceptional Brand Health Q2 2023 Sell Out Increased Strong Double-Digits (¹) 86% Wholesale Sell Out - Strategic Accounts CROCS inc 30% DTC Sell Out (20)% Wholesale Sell Out - Non- Strategic Accounts 27% Total HEYDUDE Sell Out Exceptional Brand Health (2) Best-in-class NPS of 71, which is 50% higher than competition • #1 casual brand for US men and women #7 favorite footwear brands for US teens Top growth brand in US Wholesale in 2022, up 255% per Circana (formerly NPD) ● ● ● HEYDUDE moved to #8 brand in Q2 in Circana (formerly NPD), up from #15 brand last year Average 4 pairs per closet, 2x higher than competition Increasing brand awareness We estimate that HEYDUDE sell out grew ~27% during Q2 1. Sell out revenue for wholesale based on SPS and excludes gray market sales. DTC growth on YoY reported basis. 2. Source: LEK Brand Heat Index. Piper Sandler Spring 2023 Taking Stock with Teens Survey. The NPD Group/Retail Tracking Service, Annual 2022. Internal brand studies. 16
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