Crocs Results Presentation Deck
Q2 HIGHLIGHTS
Strong Sell Out and Exceptional Brand Health
Q2 2023 Sell Out Increased Strong Double-Digits (¹)
86%
Wholesale Sell
Out - Strategic
Accounts
CROCS inc
30%
DTC Sell Out
(20)%
Wholesale Sell
Out - Non-
Strategic
Accounts
27%
Total HEYDUDE
Sell Out
Exceptional Brand Health (2)
Best-in-class NPS of 71, which is 50% higher than
competition
• #1 casual brand for US men and women
#7 favorite footwear brands for US teens
Top growth brand in US Wholesale in 2022, up
255% per Circana (formerly NPD)
●
●
●
HEYDUDE moved to #8 brand in Q2 in Circana
(formerly NPD), up from #15 brand last year
Average 4 pairs per closet, 2x higher than
competition
Increasing brand awareness
We estimate that HEYDUDE sell out grew ~27% during Q2
1.
Sell out revenue for wholesale based on SPS and excludes gray market sales. DTC growth on YoY reported basis.
2. Source: LEK Brand Heat Index. Piper Sandler Spring 2023 Taking Stock with Teens Survey. The NPD Group/Retail Tracking Service, Annual 2022. Internal brand studies.
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