Imperial Brands Investor Day Presentation Deck

Combustibles remain attractive going forward 2020-25 Combustibles Outlook for Key Geographies* USA Europe¹ Australia Africa² 20 Capital Markets Day | 27 January 2021 Volume Outlook* - 3-4% - 2-3% - 4-5% + 1-2% Pricing Outlook* + 4-5% + 3-4% 0% + 1-2% Source: Imperial Internal Estimates Value Outlook* + 0-1% + 0-1% - 4-5% + 2-3% IMPERIAL BRANDS * 2020-25 Forecasted CAGR for FMC, FCT and Cigars 1. Top 10 Imperial European markets - excluding Russia 2. Top 5 Imperial African markets

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