Olaplex Investor Presentation Deck
SIGNIFICANTLY INCREASED AWARENESS, ALTHOUGH OPPORTUNITY REMAINS, AND
CONSISTENTLY LEADING ON THE MOST IMPORTANT PREMIUM HAIR EQUITIES
Unaided¹ vs. Aided2 Awareness, % of respondents
Leading Hair Care
Brand
Unaided
Q1 2022 15
n=1,500
Q2 2022 15
n=1,500
Q3 2022 16
n=1,500
Q4 2022 18
n=1,501
Jan. '23 13
n=500
Total aided
92
93
93
92
94
OLAPLEX
Unaided
9
10
12
Total aided
58
64
65
65
66
OLAPLEX brand equity rank³, asked of
respondents who are aware of each brand 4
9
Top 15 premium hair equities5
Best for damaged hair
Best for my hair
Brand I am excited to talk about
Brand I trust
Celebrity usage/endorement
Contains special ingredients
Gets positive reviews
Helps take great care of my hair
Highest quality products
Makes hair healthier
Makes me feel confident
Makes the best conditioner
Makes the best shampoo
Recommended by stylist
Scientifically proven to benefit hair
Olaplex rank
Q1 2022 Q2 2022 Q3 2022 Q4 2022
#1*
#2*
#1*
#2*
#1*
#2*
#1*
#2*
#1*
#2*
#2*
#2*
#2*
#2
#1*
#1
#2
#1*
#2
#1*
#1*
#1*
#2
#2
#1*
#2
#1*
#2
#1*
#1*
#1*
#2*
#1*
#2*
#1*
#2*
#1*
#1 1*
#1*
#1*
#2*
#1*
#2*
#2
#1*
#1
#2*
#1*
#2*
#1*
#1*
#1*
#2*
#1*
#1*
#2*
#2
#2*
#2
#1*
1. Which brands of premium hair care products are you aware of? Please enter the first brand that comes to mind in the first box. | 2. When did you last buy each brand of premium hair care products, if ever?
| 3. Which brands apply for each statement? Select all that apply. | 4. Ranked out of the 11 brands tracked in the brand health tracker. | 5. Based on derived importance | * Indicates a statistical tie with
another brand for that equity rank
Source: OLAPLEX brand health tracker, n=6,501, January 2022 - January 2023 (n=500 per month), IPSOS
Jan.
2023
#1*
#1*
#1*
#2*
#1*
#1*
#1*
#1*
#1*
#1*
#2*
#1*
#2*
#2*
#1*
OLAPLEXView entire presentation