Blackwells Capital Activist Presentation Deck
There is a significant untapped
opportunity for Peloton to gain
users through a fitness-focused
social media platform
■
C
■
Peloton has already built a remarkable
social media following with 1.8 million
followers on Instagram and 466,000
Peloton users on the Company's Official
Peloton Member Facebook page
Other fitness-focused social media
platforms such as Strava (over 100
million members¹) have amassed
incredible followings, demonstrating the
desire for avid fitness users to share
their workouts and experiences
BW BLACKWELLS CAPITAL
SOCIAL HEALTH & WELLBEING LEADER:
SOCIAL MEDIA
9:26
Following
Feed
Cassandra Ling
Oh 15m
Strava App¹
Clubs
Post Run Recovery with Tiffany Cruikshank
900
9:26
Following
The Chores
Micke Westburg trained with
The Sufferfest
14.6 m Oft
THE SUFFONFEST
Feed
Jodi Anthony
You
Oh 58m
ol
ANMER
Clubs
La mare
@
***
Strava, one of the most popular fitness apps,
allows users to record, analyze, and share
workouts on its social media platform
Strava has approximately 100 million users¹
(1) Source: Bloomberg.com, "Strava's Hardcore Fitness Following Is Powering Through the Pandemic", January 5, 2022. Images from company website.
(2) Source: Facebook.com and Instagram.com.
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