Asos Results Presentation Deck

© 2023 asos 3 Customer journey around fashion 62 Implement full funnel marketing A We will acquire customers by reigniting brand heat with a full funnel approach... Regular, disruptive marketing campaigns Full media approach inclusive of Tik Tok mission, digital videos, OOH Build stronger fashion relationships Micro and mid-tier influencers ASOSers featured in Social content Brand ambassadors SCASO 3 Create moments of brand heat Experiential pop-ups Brand and Talent Collaborations Cultural collaborations 44 asos

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