Crocs Investor Presentation Deck

cr CS cr OCS CI OC! Cl GROWTH DRIVERS CROCS PRODUCT & MARKETING INNOVATION JING DAILY## Clogcore: The "ugly shoe" that became cool In 2023 we expect: Record new product introductions Strong pipeline of 60+ global brand partnerships across a healthy mix of celebrities, mega brands and licenses- of which ~25% will be regionally led ● ● • Invest a record amount of marketing - over $200M - to drive relevance, amplify our products and engage and acquire customers Source: Jing Daily and salehebembury on Instagram. 自然新季 CROSSBA ANF OKRE 916 SANKUANZ 0 WIRS COMEN crocs: 7012454 Crocs has earned cultural credibility through partnerships with brands like actor Bai Jingting's Goodbai (left). Photo: Crocs Clogcore isn't a meme, it's a movement. Shoes that were once seen as categorically uncool or worn ironically, like the Crocs Classic Clog, are now at the center of a cultural wave. Spurred by the early pandemic days of working at home and the revival of Y2K (Crocs came about in 2002), the slip-on style is all about effortless comfort and convenience. The trend has gained momentum in China through celebrities such as Justin Bieber, Ouyang Nana, and Yang Mi, as well as Crocs' collaborations with Salehe Bembury, Balenciaga and local brands like Chinese actor's Ba Jingting's brand Goodbai and Melting Sadness. Other labels have even launched their own clogs in recent years: There's the Yeezy Foam Runner, Nike's Jordan System.23 Clog, Prada's Foam Runner Mule, and Adidas' adiFOM Q to name a few. Cute, chunky and customizable, the Clogs hashtag # has 61.4 million views on Xiaohongshu, with many users sharing their own DIY creations. 18

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