BuzzFeed SPAC Presentation Deck
BuzzFeed
Portfolio of Premium and Emerging Digital Content Brands
Entertainment / Culture
BuzzFeed
A Leading Media Company
for the Modern World
VASIO
#1 Digital Publisher for
Cultural Relevance
20M+
69M
YouTube Monthly Likes,
Subscribers
Comments
and Shares
(Beauty)
COMPLEX
NETWORKS.
A Leading Media Outlet
for Young Readers
FRAME
(1)
#1 Reach Amongst Males
Ages 18-24
150M+
Monthly
Video
Views
As Is
170k+
Original
Content
Pieces
NIMPEND
BRING ME!
(Travel)
BuzzFeed News
A Leading News Brand
for Young Readers
32% Millennial and Gen Z
Audience Composition
24M
Monthly
Unique
Visitors
2x
Pulitzer
Prize
Finalist
News
IHUFFPOSTI
A Leading Digital
News Outlet
5 Minutes Spent by the
Avg. Unique Visitor(2)
11M
Monthly
Unique
Visitors (2)
Theses cont
51M
Monthly
Minutes(2)
THE NEW
NEVER SL
THE NEW
Food
TASTY
A Leading Global Food
Network
2.2B Monthly Views
Across Platforms
1 in 3
Americans
Have Seen
Tasty on a
Monthly Basis
TASTES
Emerging Brands
Goodful NIFTY
NIFTY PLAYFULL
(Health)
(Home)
(Family)
8 in 10
Tasty Viewers
Have Made a
Recipe
1
MIXED BES
Source: Comscore, Feb 2020, Comscore, Oct 2020, Nielsen Digital Content Ratings, Monthly Data, Oct 2020, Complex materials and reports, BuzzFeed internal survey conducted via Qualtrics, Apr STRICTLY PRIVATE AND CONFIDENTIAL
2020, BuzzFeedNews.com, YouTube.com, Multi-Platform, Key Measures, Oct 2020, Tubular Intelligence, Oct 2020, Digital Media Brand Perceptions Study (Q3 2018), U.S. P13-54, ComscoreMedia
Metrix, Key Measures, P13-24, Key Measures, A25-34. (1) BuzzFeed is acquiring Complex Networks as part of the proposed transaction.
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