Asos Results Presentation Deck

UK Performance Sales growth of 15% driven by strong demand from UK customer base Traffic growth strengthening through the year Retail Sales Visits Orders Conversion ABV Active Customers* FY 19 KPIs +15% +9% +18% +40ps Flat 6.4m (+7%) Conversion up reflecting strong customer loyalty and product offering * 12 month measures - Active customers defined as having shopped in the last twelve months as at 31 August. 20% 15% 10% 5% P1 + P2 Monthly new customer acquisition and reactivations improving FY19 Retail Sales Growth P3 P4 FY asos

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