Zegna Investor Day Presentation Deck

CAPITAL MARKETS DAY DTC: growth levers VOLUME PRICE (same products) MIX ZEGNA THOM BROWNE TOM FORD FASHION ZEGNA THOM BROWNE TOM FORD FASHION ZEGNA THOM BROWNE TOM FORD FASHION Ermenegildo Zegna Group n.a Stable network, ZZegna dismissal Openings (mostly GCR), takeover South Korea (mid '23), ecom growth FINANCIALS n.a From 2021 to 2023... Brand repositioning (also through elimination of end-of-season bargain) Absorbing inflation n.a One Brand Strategy elevation (cashmere, linen, higher-end products) ← ↑↑↑ ↑↑ ↑ ...after 2023 Takeover South Korea + other ca. 30 net DOS openings mostly outside GCR; focus on UPT through 360° styling, wider client base ↑↑ Ca. +20 net DOS openings and like-for-like growth pushed by marketing investment Develop a worldwide presence (2x number of DOS in medium-term) and renew existing stores 2024: selected increases, then smaller touch-ups going forward Absorbing inflation Absorbing inflation Further collection elevation (Leather Accessories, outerwear), outlets' reduction Strenghtening Women RTW, Leather Accessories and MTM Strenghtening Women RTW and Leather Accessories © COPYRIGHT ERMENEGILDO ZEGNA GROUP 2023 ↑↑↑ ↑ ↑ 05.12.23 137

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