Crocs Investor Presentation Deck

A STRATEGY DESIGNED TO DRIVE BRAND HEAT ● crocs™ CELEBRITIES MASS INFLUENCERS INTEREST-BASED INFLUENCERS UGC & EMPLOYEES DRIVES MASS REACH DRIVES MASS ENGAGEMENT DRIVES BRAND RELEVANCE DRIVES TRUST + LOCAL WOM #7 among all teens as a preferred footwear brand, up from 13 last year and 27 two years ago in the Fall 2019 Piper Jaffray Taking Stock with Teens Survey Brand desirability, brand relevance and brand consideration each rose double digits over 2018 in our annual brand survey; also averaged double digit growth across those same metrics over the past three years 11

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