BAT Results Presentation Deck
glo share of total nicotine* up YTD in all T9 markets BAT
A BETTER TOMORROW
7.0%
Japan
+0.6 ppts
YTD
7.3%
3Q21 4021 1022 2022
Quarterly average
20.5%
Category share YTD
Record YTD glo Nicotine* Share in many key markets
(c.80% of Industry Revenue)
1.8%
Italy
+1.0 ppts
YTD 2.8%
3Q21 4021 1Q22 2Q22
Quarterly average
15.4%
Category share YTD
0.7%
Romania
+0.3 ppts
YTD
1.0%
3Q21 4021 1Q22 2Q22
Quarterly average
19.2%
Category share YTD
1.5%
Poland
+1.9 ppts
YTD
3.2%
3Q21 4021 1022 2022
Quarterly average
30.2%
Category share YTD
0.7%
Czech Rep
+1.0 ppts
YTD
1.8%
3021 4021 1022 2022
Quarterly average
12.6%
Category share YTD
* Share of Cigarette + THP nicotine volume - monthly average of quarter share to May 2022. Japan - CVS-BC Vol. Share of FMC+THP+Hybrid; Italy, Romania, Poland and Czech - Nielsen Vol. Share of FMC+THP. See Appendix A3 for Volume share definition.
Category share of THP volume year to date average May 2022. Across Top 9 THP markets: Japan, South Korea, Russia, Italy, Germany, Romania, Ukraine, Poland and Czech Republic. T9 represent c.80% of THP industry revenue.
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