Ulta Beauty Investor Presentation Deck

Our Market: Large and Fragmented Specialty Apparel and Other 2% Hair Salons 2% Other 26% Bath 11% Hair Care 15% $91B U.S. Beauty Products Market Fragrance 9% Cosmetics 15% Skin Care 24% Department Stores 6% Direct Selling 6% Mass, Club & Variety 13% Specialty Beauty 12% Source: Euromonitor International - April 2021 Note: Other includes men's grooming, sun care, deodorants, depilatories and oral care. 6 Homeshopping 1% 2020 DISTRIBUTION OF BEAUTY AND PERSONAL CARE BY CHANNEL Drugstores & Other Non-Grocery 13% Grocery 24% ECommerce 21% ULTA BEAUTY the possibilities are beautiful.

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