SmileDirectClub Investor Presentation Deck

Partner network is important for accessing target customer smile DIRECT Target consumer. Price leader. Product. Service. Journey starts. -$ CLUB 8AY8 Current Customer Historically predominantly focused on serving the $70k income consumer without previous access to teeth straightening Price leadership at a 60% lower cost(¹) to traditional braces and Invisalign clear aligners - $2,050 or $89 per month Refined production know-how and scale capabilities of core 22-hour aligner product 24/7 global customer care team with app enabled support Journey entry points primarily via kits and SmileShop scans and secondarily via the Partner Network smile DIRECT CLUB A (3 Target Customer Expanding customer base to higher income and teen segments with existing access to teeth straightening A higher end price point that is on par with traditional braces but still priced competitively Constant improvements to 22-hour product and roll-out of new night time aligners with enhanced features (e.g. scalloped edges) High touch, white-glove experience with embedded clinician visits, US-based success and care team model and tech-enabled enhancements (e.g. smile monitoring) Clinician-led model with visit occurring via Partner Network or SmileShop located in dental office smile (1) 60% less than braces" claim based on Single Pay vs. average fees (including diagnostics and in-person exams) for treatment of mild-to- moderate malocclusion with braces as reported in a survey of orthodontists. Price comparison does not include additional costs, such as retainers. As treatment is highly individualized, results may not be the same. DIRECT CLUB 38

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