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Altria: CAGNY 2024

Increased on! Awareness and Brand Adoption Awareness of on! (% Among Total ATCS 21-54) 54 +15% 2H '22 Source: 2022 2023 Nicotine Pouch Awareness & Perceptions Tracker Results based on total aided and unaided brand awareness. 30 | ALCS | CAGNY | 2.21.24 | For Investor Purposes ONLY 62 2H '23 on! Retail Sales Volume (Cans in Millions) Estimated Repeat Purchase 42 36 2H '22 Estimated Trial 58 48 2H '23 Source: ALCS CMII Estimates based on Circana Projected MOC data as of week ending 12/31/2023 and POS Scan Data as of week ending 12/30/2023 Altria

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