Crocs Investor Presentation Deck
Long-Term Enterprise Priorities
Remain confident in Crocs as a $5B brand supported by clog, sandal, Jibbitz, digital &
international growth overtime
Return HEYDUDE to consistent, profitable growth as we improve segmentation & product
differentiation, evolve our omni-channel strategy and lay the groundwork internationally
Committed to retaining best-in-class adjusted gross margin and allow for upside to be
reinvested into focused marketing, talent & other strategic brand investments
Maintaining industry-leading margins but will invest as appropriate to support durable, long-
term growth, recognizing adj. operating margins will not be 26% each and every year(¹)
CROCS inc
1. See reconciliation to GAAP equivalents in Appendix
14View entire presentation