Snap Inc Investor Presentation Deck
Snap Inc.
The Advertising Industry Is Moving in Our Direction
Expected growth in the US advertising market combined with a secular
shift toward digital, mobile, and video advertising.
Shift to Digital
Digital CAGR: 10%
$97B
$249B
2022
$92B
Digital¹
$363B
2026
Traditional¹
Shift to Mobile
Mobile CAGR: 10%
$61B
$169B
2022
$76B
Mobile²
$248B
2026
Desktop²
Shift to Video
Video CAGR: 13%
$173B
$76B
2022
$237B
Video ³
$126B
2026
Non-video³
38
eMarketer estimates, Mar. 2022. Estimates shown are for the US advertising market.
¹ Traditional includes directories, magazines, newspapers, out-of-home, radio and TV. Digital includes banner ads, classified ads, email, lead generation, mobile messaging, rich media, search ads and sponsorships.
2 Desktop includes advertising that appears on desktop and laptop computers and other non-mobile internet-connected devices. Mobile includes advertising that appears on mobile phones, tablets and other mobile internet-connected devices.
3 Video includes instream video ads, video overlays, social network instream video advertising, outstream video ads, and in-article, in-banner and interstitial video ads. Non-video includes banner ads, non-video rich media, sponsorships, search ads, lead generation, classifieds and directories, email, and mobile messaging.View entire presentation