Sequoia Capital Educational Presentation Deck
Motivate with Mission
Remind people why they're there, using customer stories and cultural tenets.
I wanted to look back and forward with you. I launched Otter on Monday
October 26, 2020. Around 10am, a caregiver called me, frantic about
having run out of snacks for the kids she was watching. At first, I
panicked too, but then I realized I could make her life easier by just
ordering a delivery of fruit and Graham crackers to help things run
smoothly for the day. For good measure, I added some dark chocolate
because she'd mentioned to me during our first call that dark chocolate
was the only snack her kids didn't eat so she got it to treat herself.
Things like this don't scale, but they do help parents who are otherwise
stretched thin feel seen, while making it easier for them to be present
with the kids in their care. We have an incredible opportunity to make
our earliest caregivers feel championed, celebrated, and cared for – and
this is aligned with our mission to create a world of care and
opportunity. By taking care of our caregivers, we'll help them access the
economic opportunity that is at the core of our mission.
SEQUOIA CONFIDENTIAL
LOVE LETTERS
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