a.k.a. Brands IPO Presentation Deck

POWERFUL CUSTOMER METRICS 2020PF HIGHLIGHTS 2.3M ACTIVE CUSTOMERS 60% ORGANIC TRAFFIC $81 AOV 4.7M TOTAL ORDERS Property of a.k.a. Brands © 2021 | 31 STRONG SALES BY COHORT AND NET SALES RETENTION FY17 FY'18 ■2017 Cohort 2018 Cohort 75% of 2017-2019 cohorts' net sales retained in 2020 FY19 ■2019 Cohort 75% 91% FY 20 2020 Cohort 91% of 2017 and 2018 cohorts' net sales retained in 2020 INDUSTRY LEADING LTV/CAC 8.0x LTV/CAC Over 3 Years Profitable On First Order ($11) CAC $26 First Order 2017 Cohort 2018 Cohort 2019 Cohort $52 LTV 1 Year Year 1 4.8x 3.4 3.1 $71 LTV 2 Years LTV / CAC Year 2 6.6x 4.7 $86 LTV 3 Years Year 3 8.0x a.k.a.

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