BAT Investor Conference Presentation Deck

Our Established Multi-Category Strategy is Working BAT A BETTER TOMORROW Consumer Moments A PRISM Fre Segrees Machadolog Digitally Embedded RGM6 Consumer Digital Insights 18: Consumer Centricity Product Satisfaction Index Multi- Category Portfolio MAPS Product Boundaries Se New Category revenue¹ +50%; share gains in all three categories² 16.1m Non-Combustible consumers, our highest growth +2.6m³ Each New Category grew share ≥280bps in top markets² Volume growth of ≥70% in all three New Categories Brand power scores4 up across all three New Categories Vuse now No.1 Global Vapour brands 1 Growth at constant rates versus H1 '20. See Appendix A2. 2 Value share gains in Vapour, and Volume share gains in THP and Modern Oral. For more information on our top markets, see Appendix A8. 3 Consumers of Non-Combustible products definition: See Appendix A6; +2.6m is BAT's highest ever Non-Combustible product consumer acquisition in a half year. 4 Brand power scores source: New Categories Track, KANTAR Brand Equity Modelling. 5 Source: T5 Measured Channels Total Vapour Value Share weighted by Total Vapour Offtake Value. US Marlin, Canada Scan, UK Nielsen, France Stator & Germany Nielsen. Revenue Growth Management tool. 5

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