Imperial Brands Investor Day Presentation Deck
Placing the consumer at the centre of our business
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From: historical lack of consumer
centricity...
Siloed brand or market-led approach
across our combustibles business
Lack of focus within our NGP business
on solving specific consumer needs
• Consumer insight and market intelligence
not represented at ExCom level since
March 2017
• Innovation often not grounded in
consumer needs
73 Capital Markets Day | 27 January 2021
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IMPERIAL
BRANDS
To: our decisions are consumer
centric
Investment in consumer insight brand
and portfolio management marketing and
innovation capabilities
Leadership through Chief Consumer
Officer
Realignment of our NGP teams against
focused goals informed by consumer and
competitor insight
• New opportunities and execution plans
defined through consumer insightView entire presentation