DraftKings Investor Day Presentation Deck
Sophisticated data science drives marketing decisions
Marketing automation
delivers the right message, to
the right user at the right time
on owned channels
Direct Mail
Social
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Outdoor
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Programmatic
DH
Q
Direct Deals
9+ Years, 5+ Million Payers
Trillions of Data Points
Data Science drives deep user Insights,
enabling intelligent cross-channel marketing
Model Driven Approach
maximizes ROI across
Paid Media Channels
A!
Video
Source: DraftKings internal data
Note: "Payer" is any user who has successfully placed a paid sports bet or casino wager on DraftKings' Sportsbook App or entered a paid contest on DraftKings' Daily Fantasy Sports App.
Radio / Podcasts
D
TV
HOD
TV/OTT
DraftKings Brand Drives
Significant Earned Media
Pl
Search
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