SmileDirectClub Investor Presentation Deck
Q2 guidance & long-term outlook.
Our Long-Term plan remains intact. We are managing the business to drive towards our long-term financial
targets, which include 20-30% revenue growth per year
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Without the cyber-attack, we expected revenue to be up 5-7% sequentially, and we also expected Adjusted
EBITDA to come in slightly ahead of Q1 levels, as we continue to invest marketing dollars to build brand equity
outside of the US and Canada.
In light of the cyber-attack, and the associated business disruption, we are adjusting our revenue expectations
for Q2 based on our best estimates of the possible impact. While it is still early to have complete certainty as to
how the impacted leads will ultimately convert, as of today we expect for Q2:
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smile
DIRECT CLUB
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Our long-term objectives have not changed:
Revenue to be approximately $195 - $200mm
Adjusted EBITDA(1) to be approximately breakeven, as we recover from the cyber-attack, and
continue to lean into marketing spend in international markets
As a reminder, marketing dollars we spend today, have a long tail.
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We remain laser focused on providing the best club member experience, and our mantra remains to
drive controlled and profitable growth.
We remain the low-cost provider, with brand presence, no pricing pressure, and no real competitor
that provides an end to end vertically integrated platform for the consumer.
We will continue to make strategic investments in the professional channel, international growth,
and in penetrating new demographics to drive controlled growth, all wrapped around continued
spend on innovation and R&D.
We continue to see favorable industry dynamics with broader acceptance of telehealth and
specifically tele-dentistry, minimal penetration against our total addressable market, and clear
aligners gaining share in the overall industry.
All of these position us well for long-term success.
(1) Adjusted EBITDA is a non-GAAP financial measure. See appendix for definition of Adjusted EBITDA.
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