Asos Investor Day Presentation Deck

◄ © 2021 asoS Creating an experience that is tailored to every customer 2020 2021 Results ■ Product recommendations ■ Personalised category page sort order ■ Promotion, Sale & Outlet ■ New-In ■ 1bn product recommendations each day ▲ Increases in conversion between 0.8% and 2.7%* 53% increase in personalisation Current Focus ))) ₁ 1 *Internal calculation of increase in conversion from tests conducted Personalised search results 16:57 GEEEN DRESS 1400 found O 3 €135.00 FILTER SIERRA NE 2 Extension to mobile and desktop web 57 asos

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