Wix Investor Presentation Deck

Free cash flow ($ Millions) Free cash flow expected to accelerate compared to three-year plan provided at May 2022 Analyst Day We are making headway towards sustained profitability and expect to generate FCF margin excluding HQ investments and one- time restructuring costs of approximately 15% exiting 2023 as a result of our focus on efficiency *Free cash flow excludes HQ spend and associated costs in 2020-2023 and excludes $4.5 million of cash restructuring costs in 2023. Company Overview | Second Quarter 2023 FCF as % of revenue $128 17% 2019 $132 13% 2020 $51 4% 2021 $32 2% 2022 $200-210 ~13% 2023E 20 WIX

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