Sainsbury's Investor Day Presentation Deck
Glossary of Terms cont'd
Term
[Nectar 360] Shopper Marketing
[Nectar 360] Data & Insights
[Nectar 360] Digital Media
Sainsbury's Insight Platform (SIP)
Digital Trading Platform (DTP)
On-site media platform (eCommerce)
Digital impression
Digital conversion
Nectar audiences
ONectar360 2021
55
Definition
The planning, design, execution and measurement of integrated brand campaigns across Sainsbury's
media channels in and around store.
Deep, 360-degree understanding of the customer to enable improved decision making and the
identification of new opportunities for brands using advanced analytics, consultancy, research and market-
leading insight tools.
Leveraging Nectar data to provide targeted campaigns across sainsburys.co.uk and argos.co.uk, social
media and digital display. Includes campaign design, execution and optimisation via both self-serve and
managed platforms.
Insight platform, enabling suppliers to gain a greater understanding of their consumer, category, brands
and SKUs within Sainsbury's and in future, within Argos.
Unique digital trading platform allowing brands to target, measure and optimise data-led, relevant
campaigns to specific audiences on the wider web and social platforms (off-site), at the right time.
Digital self-serve platform across sainsburys.co.uk and argos.co.uk, allowing suppliers to target (based on
relevancy using Nectar data) and measure their advertising in real-time.
Opportunity for an online user to potentially see an advertisement on their screen, therefore increasing
brand awareness and engagement.
Occurs when a campaign goal is met, usually resulting in a sale.
Group of Nectar customers identified and grouped together based on key personal and/or behaviour
characteristics for marketing or insights purposes, to ensure targeting is relevant.
Sainsbury's nectar
NEC
TAR
360View entire presentation