Telia Company Mergers and Acquisitions Presentation Deck
TV4 IN MORE DETAIL
MOST ATTRACTIVE CONTENT
The most popular
commercial TV shows
are all at TV4*
No of viewers ('000)
7
1200 4
1000
800
600
400
200
0
Source: MMS
35%
44
#1 #2 #3 #4 #5 #6 #7 #8 #9 #10
2013
■TV4
Source: MMS
4
38%
2014 2015 2016 2017
■ Player 2
Player 3 Others
Steady
growth in
CSOV
* June 2018 R12, excluding the public service channels (SVT1
& SVT2) as well as various sport events
TOTAL TV POLE POSITION
20
15
10
5
0
-5
-10
-15
2007
2008
2009
2010
Growth in number of
daily viewers Q1 2018
39%
TV4 ad revenue growth (%)
13%
2011
Good track record of
growing ad revenues
2012
2013
2014
2015
61%
2016
Premium position in
ad market shift
Dom.*
Int**
#1
▶TV4 Play
AVOD
AVOD
Source: Media Vision - Number of daily viewers Q1 2018
#2
2017
*TV4 Play, Aftonbladet TV, Viafree, Expressen TV and D Play
** Facebook and YouTube
COST CONTROL & LEVERAGE
SEK in billions
SEK in billions
3
2
4
3
Revenues
2
I
2015
+5.5%
Leverage from growth in revenues, content cost
management and stable other costs
2015
2016
2016
2017
■Costs
R12
2017
R12View entire presentation