Instacart IPO Presentation Deck

Disclaimer Maplebear Inc. ("we," "us," "Instacart" or the "Company") has filed a registration statement on Form S-1 (including a prospectus) with the U.S. Securities and Exchange Commission (the "SEC") for the offering to which this presentation relates. The registration statement has not yet become effective. Before you invest, you should read the prospectus in the registration statement and other documents we have filed with the SEC for more complete information about us and this offering. You may get these documents for free by visiting EDGAR on the SEC website at http://www.sec.gov. Alternatively, copies of the prospectus may be obtained from: Goldman Sachs & Co. LLC, Attention: Prospectus Department, 200 West Street, New York, NY 10282, by telephone at (866) 471-2526, or by email at [email protected]; or J.P. Morgan Securities LLC, c/o Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, NY 11717, by telephone at (866) 803-9204, or by email at [email protected]. This presentation does not constitute an offer to sell or a solicitation of an offer to buy, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation, or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction. This presentation and the accompanying oral presentation contain "forward-looking" statements that are based on our management's beliefs and assumptions and on information currently available to management. Forward-looking statements include all statements other than statements of historical facts contained in this presentation, including statements regarding the timing, anticipated size, and terms of, and our anticipated use of the net proceeds from, the proposed offering, our future performance, financial condition, operations and profitability, long-term target model prospects, business strategy, management plans and objectives, potential market size and growth opportunities, competitive position, technological or market trends, and industry environment. In some cases, you can identify forward-looking statements because they contain words such as "anticipate," "believe," "contemplate," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "should," "target," "toward," "will," or "would," or the negative of these words or other similar terms or expressions. Forward-looking statements are subject to known and unknown risks, uncertainties, assumptions and other factors including, but not limited to, those related to changes to or failure to consummate the proposed offering as a result of market conditions or for other reasons; our expectations regarding our business and financial performance and our ability to maintain or increase future profitability and generate profitable growth over time; economic and industry trends (including macroeconomic uncertainty, inflationary pressures, rising interest rates, supply chain challenges, cessation of government stimulus, and actual or perceived risk of economic recession) and the impact those trends may have on our business and financial performance; our ability to effectively manage our growth and plan for and execute growth strategies and initiatives, particularly in a post-COVID-19 environment; anticipated trends, growth rates, and challenges in our financial performance, key metrics, and business and in the markets in which we operate; our ability to attract and increase engagement and retention of customers and shoppers; our ability to expand our offerings to new and existing customers, retailers, and brands; our ability to maintain and expand our relationships with retailers and brands; our ability to continue to grow across our current markets and expand into new markets; the effects of increased competition in our markets and our ability to successfully compete; our estimated market opportunity and our ability to achieve increased market acceptance of online grocery; our ability to timely and effectively scale and adapt our offerings, including our Instacart Ads offering; our ability to continue to innovate and enhance our offerings; our ability to develop new offerings, features, and use cases and bring them to market in a timely manner; the effects of the COVID-19 pandemic, including its variants, or other public health crises; our ability to maintain, protect, and enhance our brand and intellectual property; our ability to identify and complete acquisitions or strategic transactions that complement and expand the functionality of Instacart and our offerings; our ability to comply or remain in compliance with laws and regulations that currently apply or become applicable to our business in the United States and internationally, in particular laws and regulations relating to the contractor status of shoppers; the outcome of litigation involving us; our reliance on key personnel; our ability to attract, maintain, and retain management and skilled personnel; the increased expenses associated with being a public company; and the future trading prices of our common stock. Moreover, we operate in a very competitive and rapidly changing environment. New risks and uncertainties emerge from time to time, and it is not possible for our management to predict all risks and uncertainties that could have an impact on the forward-looking statements contained in this presentation. These and other factors described in the sections titled "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the Company's registration statement on Form S-1, as amended, may cause our actual results, performance or achievements to differ materially and adversely from those anticipated or implied by our forward-looking statements. Forward-looking statements represent our management's expectations and assumptions only as of the date of this presentation. We undertake no obligation to update any forward-looking statements for any reason after the date of this presentation to reflect events or circumstances after the date of this presentation or to reflect new information, actual results, revised expectations or the occurrence of unanticipated events, except as required by law. We may not actually achieve the plans, intentions, or expectations disclosed in our forward-looking statements, and you should not place undue reliance on our forward-looking statements. This presentation also contains estimates and information concerning our industry, including market size and growth of the market in which we participate, that are based on industry publications and reports. This information involves a number of assumptions and limitations, and you are cautioned not to give undue weight to these estimates. We have not independently verified the accuracy or completeness of the data contained in these industry publications and reports. This presentation includes financial measures that are not presented in accordance with generally accepted accounting principles in the United States ("GAAP"). These non-GAAP financial measures are in addition to, and not as a substitute for or superior to measures of financial performance prepared in accordance with GAAP. There are a number of limitations related to the use of these non-GAAP financial measures. For example, other companies may calculate similarly-titled non-GAAP financial measures differently. Reconciliations are included in the Appendix to this presentation for the non-GAAP financial measures to the most directly comparable financial measures stated in accordance with GAAP. Testimonials are included herein solely for illustrative purposes, and do not reflect an endorsement of this presentation or any matter related thereto. The figures and data shown in the screenshots of our mobile app and website in this presentation are illustrative and are not based on or may not reflect actual results. HD