Sotheby's Investor Briefing
POSITIVE MOMENTUM RESULTING FROM STRATEGIC INITIATIVES
2012- Expansion and enhancement of Hong Kong exhibition and auction premises
September 2012- Established sales and exhibition platform in Beijing¹
November 2012 - Initiated a strategic review of York Ave headquarters
March 2013- Raised buyer's premium rates
May 2013- Engaged real estate advisors to help assess York Ave value
• June 2013 - Continued expansion of loan portfolio (year over year increase: ~28%)
August 2013-Announced plans to assess value of New Bond Street premises
October 2013 - Opening of S12 private selling exhibition space in London
2013- Strong focus on and growth of private sales
Very active third quarter is trending well ahead of the prior year period
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Sotheby's 蘇富比
2013- Major investment in Digital Strategy through the web, apps for Android and Apple, and cutting-edge
Responsive Design to deliver platform agnostic content to increase global client engagement and build new
audiences in key developing markets; mobile platforms deliver real-time auction results, 360° views of objects, artist
info, and catalogue access
Re-launched Sothebys.com has significantly more unique visitors in 2013 than 2012 and far greater involvement
with most important clients
• Digital delivery has tripled distribution of catalogues in last year
Online bidding feature via BIDNow regularly registers bids over $1mm and online bidding is up 45% over last year
• Original content - a key differentiator - is read by clients in more than 180 countries
• Explosive growth in usage from Asian clients
¹ Entered joint venture with GeHua, the media branch of the Chinese government. Sotheby's controls 80% of the economics of the joint
venture and maintains full control of its management.
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