Honest Investor Presentation Deck

BALANCED OMNI-CHANNEL CAPABILITIES POSITIONED TO CAPTURE WHEREVER OUR CONSUMER WANTS TO SHOP HONEST DIGITAL VS. RETAIL % OF SALES 57% 43% 2019 59% 41% Note: 1. Source: Company estimates and third-party data 2020 49% 51% 2021 Digital Retail In 2019, 20% of Retail Sales in the U.S. were Ecommerce By 2025, 30% of Retail Sales in the U.S. will be Ecommerce Ecommerce sales growing 7x faster than brick and mortar sales CONTINUE TO DRIVE SALES AT DIGITAL & RETAIL HONEST BEAUTY HONEST S HONES HONEST ● SHOP BEAUTY SHOP SHOP WIPES SHOP BATH+ BODY CLEANING RETAIL DIGITAL DTC native brand at Honest.com Digital partners include Amazon ● ● Investments in digital will optimize Honest.com and create rich mobile app experience • Long-standing key retail partnership with Target Over 43,000 total retail distribution locations (1) amazon Notes: 1. According to third-party data ending December 2021 O target • Continue to increase shelf space and door penetration at existing retailers • Expand to new retail partners, including Ulta (ULTA ● Collaborative marketing drives growth BEAUTY 10

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