SmileDirectClub Investor Presentation Deck
CarePlus research confirms strength of offering.
HHI Consumers
CarePlus is a compelling proposition for HHI
consumers. 73% of higher household income customers
surveyed indicated a likelihood to purchase.¹
Interest in Care Plus concept by income bracket
Overall (incomes $25K and up)
smile
DIRECT CLUB
Under $125K (net)
$25,000 to $49,999
$50,000 - $74,999
$75,000 $124,999
$125K+ (net)
$150,000 to $199,999
$200,000 to $299,999
$300,000 or more
CarePlus
$3900
70%
68%
61%
66%
75%
73%
72%
71%
73%
83%
Current Partners
Interest in CarePlus is strong with existing
Partner Network partners to expand their
offering with CarePlus.²
92%
of current partners
would like to have both
traditional SmileDirectClub
& SmileDirectClub CarePlus
options
Because SmileDirectClub CarePlus...
+ Is a great clinical fit
+ Enhances compliance
+ Will help retain & refer patients
+ Provides economic benefit
1) Source: CarePlus Quant Research, April 2022, n = 2,126 (US HHI $125K+). Research with US gen pop, 18-65 years old, who are interested in straightening their teeth, or their teen's, in
next 3 years, or have straightened their teeth or their teen's in the past 3 years, or are currently in treatment for themselves or their teen's.
2) Source: Qualitative Research conducted by a third-party, Actionable research, May-June 2022, n = 12. Research with Partner Network dentists with practices that serve mostly
higher income households ($125K+).View entire presentation