Honest Investor Presentation Deck

OUR TRANSFORMATION JOURNEY MAY 2009 It all started with an idea... After becoming a parent herself, Jessica Alba struggled to find safe, effective products she could trust for her family, her home + herself. So, she decided to create them. 2009 PURPOSE DRIVEN IDEA 2012 HONEST IS FOUNDED FOUNDER JESSICA ALBA IDENTIFIES NEED FOR SAFE, EFFECTIVE PRODUCTS FOR FAMILY AFTER STRUGGLING TO FIND ANY AVAILABLE Clean Beauty Groundbreaker Honest Beauty officially launched! Featuring plant-derived ingredients + feel-good beauty essentials. We took it to the next level Honest begins its international journey, launching in stores throughout Canada in 2015 and across Germany, Spain, Italy, France and the UK by 2019. 2015 BUILDING A MOVEMENT CLEAN BEAUTY IS LAUNCHED AND EXPANDED INTO RETAIL A2BABY 2017 GROWTH TRANSFORMATION HIRED EXPERIENCED CPG LEADERSHIP TEAM; AMAZON LAUNCH AND IN-HOUSE LABS & FORMULATION DEVELOPMENT ()) BABY BABY Born Leveling up on sustainability Honest launches Conscious Cleaning Essentials, featuring easy ways to make cleaning home safe + more sustainable with thoughtfully designed formulas + packaging. honest shampoo + body 2019 EXPANDING FOUNDATION (1) BABY2BABY PARTNERSHIP EXPANSION WHILE CREATING SUSTAINABLE PACKAGING & FORMULAS HONEST PEOPLE. PLANET PRODUCTS. 2021 GOING PUBLIC HONEST WENT PUBLIC IN MAY 2021 Nasdaq 2022 & BEYOND WELL-ESTABLISHED PURPOSE DRIVEN LIFESTYLE BRAND THAT INSPIRES CLEAN CONSCIOUS LIVING 5

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