BAT Investor Conference Presentation Deck

Vuse - Value share leader in ENA Vuse 99+ RETENTION 樂 UK Vuse #1 Brand in 7 markets* FRA GER BEL 99% Retention Achieved in Priority Markets** ++ SWZ Posts VYPE IS NOW VUS ROY by pre rod DEN CZE VYPE IS NOW VUSE rea 12 ALA S Y vuse ORIGINALS Dark Cherry Ped eLiquid Pod * Value share of total vapour (closed systems) FY 2021. ** Priority markets refer to Vapour Top 5 markets, 3 of which are in ENA: UK, France and Germany 13% This product contains nicotine and is addictive Ⓡ 12 E-Comm & 14 Social Media Platforms on Vuse Crip Aut 13% de CBUT VUSE ORIGINALS Crushed aten idd This produ nicotine wh addictive Luse Smoot Varilla This produc nicotine which addictive s Upgraded & Optimised Portfolio vuse ORIGINALS Original Strawberry ePen Liquid ra 12 This product contains nicotine which is a highly addictive substance ONE BRAND TO SERVE YOU BETTER BAT A BETTER TOMORROW Improved Consumer Experience & Exclusive Digital Services 14 markets migrated from Vype to Vuse in 6 months 38

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