Asos Results Presentation Deck
BUSINESS UPDATE-LEVERAGING OUR PLATFORM AND CAPABILITIES
We have deployed tech to enhance our customer experience
Experimentation
Personalisation
5.00
EQ
NEW IN
♡
3
£18.00
Auss
£40.00
DUNGAREES & BOILER SUITS
♡ €50.00
FILTER
♥
Improving relevancy and
optimising personalised rankings
■ Expanding the footprint across the
experience
HEM
asos
Nike Air Force 1 Fontanko tro
sall cream and mul
€94.95
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tonane pace to help reduce
Find out more
YAS
www
Focus on
experimentation and
measurement
■ Improved Web presentation of You Might Also Like
■ Offer visually similar items for out of stock
products on the Web
■Launched social proofing messaging
■ Launched additional options to subscribe to Back
In Stock notification for Android
Improved NDD cut off time messaging in the UK
Tailored Category
Experiences
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unlocks her beauty secrets to give you a
glow thefl rival any supermodel From
revolutionary skincare to makeup magic,
Charlote Tilbury will have you feeling like
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Tailoring the Face +
Body experience
■ Testing new navigation to elevate
visibility of Face + Body in the
experience
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