Acast Results Presentation Deck

DEFINITIONS Alternative performance measurements not defined under IFRS Net sales growth (%) Organic net sales growth (%) Gross profit Gross margin (%) Other operating expenses EBITDA EBITDA margin Adjusted EBITDA Adjusted EBITDA margin (%) Definition Change in net sales compared to same period previous year. Change in net sales compared to same period previous year adju- sted for translational currency effects, acquisition and divest- ment effects. Currency effects are calculated by applying the previous period exchange rates to the current period. Net sales for the period reduced by cost of content. Gross profit in relation to net sales. The sum of sales and marketing costs, administration expenses and product development costs. Loss for the period adding back income tax expense, financial income, financial costs, depreciation and amortization. EBITDA in relation to net sales. EBITDA adjusted for items affecting comparability. Adjusted EBITDA in relation to net sales. Purpose The measure shows growth in net sales com- pared to the same period previous year. It is a relevant performance measure for a company within a high growth industry. Organic net sales growth facilitates a compa- rison of net sales over time excluding impact from currency translation, acquisitions and divestments. Gross profit is used to measure the residual profit that remains after deducting the cost of content. It gives an indication of the Group's ability to cover its Other operating expenses. Gross margin is used to measure the residual profit that remains after deducting the cost of content. It gives an indication of the Group's ability to cover Other operating expenses. Other operating expenses is used to assess the amount of operating expenses excluding cost of content. EBITDA is a measure of operating loss before depreciation and amortization and is used to monitor the operations. EBITDA in relation to net sales is used to mea- sure the profitability of operations and shows cost effectiveness. Adjusted EBITDA is a measure of operating loss before depreciation and amortization and is used to monitor the operating activities. The purpose is to show adjusted EBITDA excluding items that affect comparability with other periods Adjusted EBITDA in relation to net sales is used to measure the profitability of operations and shows the Group's cost effectiveness. Alternative performance measurements not defined under IFRS Operating loss Operating margin (%) Adjusted operating loss Adjusted operating margin (%) Items affecting comparability Cash flows from operating activities CBIT CBIT margin (%) Global costs Definition Loss for the period adding back income tax expense, financial costs and financial income. Operating loss in relation to net sales. Operating loss adjusted for items affecting comparability. Adjusted operating loss in relation to net sales. Items affecting comparability means items that are reported separately due to their character and amount. Cash flows for the period exclu- ding cash flows from financing activities and cash flows from investing activities. Operating profit/loss in a seg- ment before deducting Global costs. CBIT in relation to net sales. Global costs include central costs including administrative costs, finance team costs, the people team costs, strategy and business development, legal team costs. Purpose Operating loss is used to evaluate the Group's profitability. Operating loss in relation to the Group's net sales is an indicator of the Group's profitability. Adjusted operating loss is a supplement to operating loss and with the purpose is to show the operating loss excluding items that affect comparability with other periods. Adjusted operating loss in relation to net sales is an indicator of the Group's profitability. Items affecting comparability is used by mana- gement to explain variations in historical profi- tability. Separate reporting and specification of Items affecting comparability enables the users of the financial statements to understand and evaluate the adjustments performed by mana- gement when presenting Adjusted operating profit and Adjusted EBITDA. Cash flow from operating activities indicates the amount of cash generated from (or spent on) its ongoing operations. CBIT is used in the assessment of the Group's operating segments. It shows the operating segments contribution to the Group's Operating loss before allocation of Global costs. CBIT in relation to net sales of a segment is an indicator of the segment's profitability. The purpose of measuring global costs is to be able to illustrate the difference between global and local costs and is used in the calculation of CBIT. 38 A

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