Taboola Investor Presentation Deck

RATIO OF ADJUSTED EBITDA TO EX-TAC GROSS PROFIT RECONCILIATION ($ in millions) Gross Profit Net Income (loss) Ratio of Net income (loss) to Gross profit ex-TAC Gross Profit Adjusted EBITDA Ratio of Adjusted EBITDA to ex-TAC Gross Profit Taboola $ $ 2016A 101 (3) -3% 124 23 19% $ $ 2017A 179 3 2% 214 48 23% $ $ 2018A 234 11 5% 282 67 24% $ S 2019A 232 (28) -12% 296 34 11% $ $ 2020A 319 8 3% 382 106 28% $ S 2021A 441 (25) -6% 519 179 34% 2022A $ $ 464 (12) -3% 570 157 28% 55

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