Allbirds Restructuring Presentation Deck
November 2023
The Road to
Transformation
Allbirds
Was Born in 2016
Launched the Wool
Runner, dubbed "The
most comfortable shoe in
the world" by TIME. We
have since sold + $500M
of this icon.
allbirds
First Year as a
Public Company
Launched new materials
innovation, built
third-party relationships,
added key leadership.
Marched towards our
target of profitability and
continued sales growth.
Navigating
COVID
After delivering multiple
years of double-digit
revenue growth, the COVID
environment proved difficult
to navigate.
Need to Make Big
Moves Quickly
Lower sales and elevated
inventory levels required
decisive actions to
right-size the business
and re-energize the
brand.
Strategic Transformation Plan
Introduced Strategic
Transformation Plan
We outlined four strategic
pillars designed to drive
growth, expand gross
margin, and transition to an
asset and opex-light model
that will enable us to
reconnect with our core
consumers and meet new
consumers in a
capital-efficient manner.
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