Visa: Enhancing Merchant Value

...and Globally 9.4x 7.1x 5.4x 5.2x 4.7x 4.0x Multiple of Visa's lead over next largest global payment network in consumer brand preference 3.8x 3.7x 3.3x 2.8x 2.8x 2.5x 2.4x 2.3x 2.0x Costa Rica 1.7x France 1.6x Russia 1.6x Australia 1.5x 1.5x Mexico Puerto Rico 1.2x 1.2x 1.2x 1.1x 1.1x ▬▬▬▬ Greece Chile Brazil Canada Colombia Source (all countries except UK, France, Greece): Brand Vitality Assessment (BVA) is an on-going quantitative survey commissioned by Visa and conducted by an independent research firm, FactWorks GmbH, among consumers age 18-70 (18-54 in China, Singapore, Hong Kong, Taiwan, South Korea) who have ever used any payment brand. Data collected in 2016. Sample size varies by country, with a minimum of 600 and a maximum of less than 4,000. The most preferred brand is defined as the brand that has received a score of 5, or a lower score that is higher than for any other brand. Source (UK, France, Greece): Brand Health Check is a quantitative survey commissioned by Visa Europe and conducted by an independent research firm, Millward Brown, among consumers age 18-64 who have a bank account. Data collected in 2016. Sample size is 400 per country. Question (all countries except UK, France Greece): Please indicate the extent to which you have a preference for each of these brands: 1. A brand I would never consider 2. A brand I would only consider if I had no choice 3. A brand I would consider 4. One of my favorite brands 5. I prefer this above all others [5 is exclusive and can only be chosen for one brand]. Question (UK, France, Greece): How likely are you to consider choosing each of these brands when you pay for something in person? By this we mean when you are physically in a shop, or any transaction that is not made using the internet: 1. It would be my first choice 2. I would seriously consider it 3. I might consider it 4. I would not consider it. If only one brand chosen as "It would be my first choice" otherwise ask: Which one of your first choices, if any, are you most likely to choose? VISA

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