SmileDirectClub Investor Presentation Deck
Differentiated value proposition via teledentistry platform
Smile journey is managed with a proprietary, and clinically
distinguished, teledentistry platform, SmileCheck.
3D image
3D image
or impression kit
Optimizing key drivers.
Process engineering
across the member
journey allows SDC to
control key KPIs, such as
show rates for Smile Shop
appointments and
acceptance or return
rates for impression kits.
smile
CLUB
Treatment setup
& purchase
Manufacturing
Treatment plan setup,
doctor review, &
purchase
Why manage the entire process?
Urgency matters.
Within 24-48 hours of the
3D image capture, dental
technicians and doctors
work together to create
and approve a treatment
plan in SmileCheck,
while a 3D preview of the
new smile is sent to the
member. The speed of
treatment plan design
aids in the purchase
decision.
Aligner manufacturing
& fulfillment
Saving time and money.
SDC is vertically
integrated, and their 3D
printing and automated
aligner production allows
them to pass these
manufacturing savings on
to their members. Vertical
integration also enables
SDC to efficiently scale to
meet growth demands.
Treatment &
maintenance
Teledentistry platform
for doctor monitoring
& communication
Ensuring excellent results.
SDC's teledentistry platform
allows the treating doctor to
follow the journey from the
beginning all the way
through retainer purchase.
Members register their
aligners for reminders,
communicate with dental
professionals, and send
mandatory progress photos
that are reviewed by their
doctor.
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