Investor Presentation
TRANSFORMING TOBACCO WITH VLNⓇ
60% of adult smokers indicate a likelihood to use VLN® based on perception studies¹.
Discernable Adult Smoker
Benefits 2,3
▪ Reduced nicotine exposure and
dependence
▪ Fewer cigarettes smoked per day
■ Reduced withdrawal symptoms
▪ Minimal or no compensatory smoking
▪ Increased number of smoke-free days
Quit attempts doubled
No increase in adverse effects in persons
with mental health disorders
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VLN® is a UNIQUE 95% REDUCED NICOTINE CONTENT combustible cigarette alternative
unlike any tobacco product available in the market today.
What is VLNⓇ?
How VLN® Helps
Adult Smokers
Science-Backed Research
from Clinical Trials
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22ND CENTURY GROUP
Proprietary, combustible cigarette made with tobacco that contains 95% less nicotine
than conventional cigarette alternatives
Familiar combustible product format that replicates the conventional cigarette
experience including the sensory and experiential elements of taste, scent, smell,
and "hand-to-mouth" behavior
VLN® contains 0.5 mg of nicotine per gram of tobacco, an amount cited by FDA,
based on clinical studies, to be "minimally or non-addictive".
Lack of reward from nicotine creates a dissociation between the act of smoking
and nicotine which helps adult smokers reduce the harm caused by smoking
Since 2011, 22nd Century's reduced nicotine content cigarettes has been used in more
than 50 independent scientific clinical studies conducted by universities and institutions.
▪ Studies have been largely funded by U.S. government agencies and are estimated to
have cost over $100M
1. Based on consumer perception studies conducted by 22nd Century Group.
2. Eric C. Donny, Ph.D., Rachel L. Denlinger, B.S., et al. "Randomized Trial of Reduced-Nicotine Standards for Cigarettes." Oct. 2015.
3. Dorothy K. Hatsukami, PhD; Xianghua Luo, PhD, et al., "Effect of Immediate vs Gradual Reduction in Nicotine Content of Cigarettes on Biomarkers of Smoke Exposure." Sept. 2018.
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