BAT Results Presentation Deck

Vapour | Great products driving growth Market leaders in ENA ePen3 reached 10.3% Value share; 2nd product of the year win for Vype with ePOD Vype is market leader in closed systems; fastest growing brand with 23.3% Value share Vype reached 17% share of total vapour consumers Source: Nielsen (FR: Strator). Value share in vapour segment based on scan in measured channels. See Appendix A3. BRITISH AMERICAN TOBACCO Building momentum in AMSSA ePOD driving Vype's value share recovery to 28.2% Twisp acquisition: National distribution, 70 dedicated stores and e-commerce 27

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