SmileDirectClub Investor Presentation Deck slide image

SmileDirectClub Investor Presentation Deck

3 Leading orthodontic DTC franchise Customers continue to choose SDC - now with even more options. Credibility 1.7M members treated, with a brand at scale that members love ● ● ● Orthodontists have traditionally purchased invisible aligners from a wholesaler or manufacturer, marked up the cost by 3x, and then sold them to consumers for $5,000-$8,000. SDC proprietary telehealth platform offers consumers the ability to get the same clinically safe and effective treatment, but without the 3x markup. Ś Treatment plan is tailored using proprietary telehealth platform All doctors have 5+ years of aligner experience 100% of aligners are made in FDA registered and ISO certified 3D printing facility in Tennessee smile DIRECT CLUB Certainty Customers enjoy a new smile in as little as 4 - 6 months ● Efficacy of teleorthodontic treatment with clear aligners validated by clinical research Customers can start seeing results in as little as 60 days, and they can be certain in their outcome All smiles come with a lifetime smile guarantee Better oral hygiene - customers can brush and floss without brackets in the way Deliver all aligners and retainers directly to the customer, upfront Laser-cut aligners look and feel better than ever ● Comfort ● ComfortSense is a unique soft, medium, firm plastic, which provides for more gradual movements and a more comfortable fit Smooth edges and a custom-shaped aligner means less overlap and irritation of the gumline Matte finish gives aligners a natural look No buttons, attachments, or IPR Two ways to wear aligners: 22 hours a day, or 10 continuous hours only at night • In-office visits optional with three ways to get started ● Co ● Convenience Club members use the telehealth platform for face- to-face remote check-ins with their doctor Members can start treatment from SmileShops, at partner dental locations, or at home using an impression kit All aligners arrive up front - customers never wait on their next set Experienced dental team is available 24/7 via text, video chat, email or phone Customers use the app to track and manage their entire treatment SDC aligners cost as little as $3/day ● ● ● ● Cost ● Two ways for customers to pay: one single payment or monthly over 26 months 100% approval on financing, no credit check, no paperwork In network with most major health insurers Customers can use HSA, FSA, and CareCredit funds All aligner touch-ups are included Whitening is included 14
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